MKT450 Grand Canyon MKT 450 Week 6 Discussion 1
Monroe and Cox, in their article, “Pricing Practices That Endanger Profits,” provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider the easiest to
avoid or fix? Why? Explain your position using an example.
Grand Canyon MKT 450 Week 6 Discussion 2
What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?
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