MKT 245 Grand Canyon Week 6 Discussion 1
What factors influence choice of media? What media would you choose to market a new line of
cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?
MKT 245 Grand Canyon Week 6 Discussion 2
Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.
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