MKT 245 Grand Canyon Week 1 Discussion 1
Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?
MKT 245 Grand Canyon Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
MKT 245 Grand Canyon Week 2 Discussion 1
What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
MKT 245 Grand Canyon Week 2 Discussion 2
Review the motives of human behavior. Which 3 affect you most and why? How do marketers use this information?
MKT 245 Grand Canyon Week 3 Discussion 1
What is the difference between primary and secondary market data? What are the advantages
and disadvantages of each?
MKT 245 Grand Canyon Week 3 Discussion 2
What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
MKT 245 Grand Canyon Week 4 Discussion 1
Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.
MKT 245 Grand Canyon Week 4 Discussion 2
How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)?Provide examples.
MKT 245 Grand Canyon Week 5 Discussion 1
What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.
MKT 245 Grand Canyon Week 5 Discussion 2
What are the characteristics of marketing channels? What 3 factors should be considered when esigning one? Describe an organization’s (that is familiar to you) marketing channel.
MKT 245 Grand Canyon Week 6 Discussion 1
What factors influence choice of media? What media would you choose to market a new line of
cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?
MKT 245 Grand Canyon Week 6 Discussion 2
Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.
MKT 245 Grand Canyon Week 7 Discussion 1
“The social responsibility of business is to increase its profits.” So said Milton Friedman in a famous 1970 missive in The New York Times. How do you respond to this statement? Do you support or refute this notion? Explain.
MKT 245 Grand Canyon Week 7 Discussion 2
Describe an example of societal marketing from your experience and/or research and evaluate
whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?
MKT 245 Grand Canyon Week 1 Assignment 1
Marketing Analysis Research Report:Product Selection and List of Sources
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco). In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.
Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.Do some
preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.Submit the assignment for instructor approval by the end of Module 1.
Instructor must approve product selection and sources and will advise the student by the third day of Module 2.ou are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.
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