Grand Canyon AMP 425 Week 7 Discussion 1
Define and describe the elements and potential benefits of integrated marketing communication (IMC).
Grand Canyon AMP 425 Week 7 Discussion 2
Describe what is meant by a flat organizational structure. How would you flatten your organization?
Grand Canyon AMP 425 Week 7 Assignment
This is a Collaborative Learning Community (CLC) assignment.The instructor will assign you to a group at the beginning of Module 7.In your group, create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting. The campaign must be presented in the form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.
Prepare this assignment according to the APA guidelines found in the APA Style Guide,located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for
directions. Only Word documents can be submitted to Turnitin.
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