Grand Canyon AMP 425 Week 6 Discussion 1
What are the characteristics of marketing channels? What three factors should be considered when designing one?
Grand Canyon AMP 425 Week 6 Discussion 2
What are the benefits of multiple marketing channels? Are there any disadvantages?
Grand Canyon AMP 425 Week 6 Assignment
Marketing and Distribution Channel Letter
This assignment challenges the student to think creatively. The deliverable is a single-page letter addressed to a hypothetical website development company. Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.Your firm has
agreed to hire a professional website development company to market your product. The website developer needs the following information:
1.A brief description of the product
2.A description of the market channels
3.A description of the distribution channels
APA format is not required, but solid academic writing is expected. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
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