AMP 425 Grand Canyon Entire Course

AMP 425 Grand Canyon Entire Course

AMP425

Grand Canyon AMP 425 Week 1 Discussion 1
Identify and describe three or more distinct market segments within a specific industry,such as aerospace or automobile manufacturing.
Grand Canyon AMP 425 Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
Grand Canyon AMP 425 Week 1 Assignment Environment Scan
Details:
W
rite a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.Include an introduction and conclusion that make relevant connections to course
objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week 2 Discussion 1
How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?
Grand Canyon AMP 425 Week 2 Discussion 2
What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
Grand Canyon AMP 425 Week 2 Assignment Target-Market Strategy
D
etails:
Create a new product that will serve two business (organizational) markets.Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter.Explain how you plan to ensure your product will be successful, given your market strategy.Include an introduction and conclusion that make relevant connections to course objectives.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week 3 Discussion 1
What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?
Grand Canyon AMP 425 Week 3 Discussion 2
What are the differences between databases, data warehouses, and data mining? When would you
use one over another?
Grand Canyon AMP 425 Week 3 Assignment  Marketing Plan Strategy
Details:
As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product.Prepare this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week 4 Discussion 1
Discuss the steps and the benefits of a social audit.

Grand Canyon AMP 425 Week 4 Discussion 2
In what ways do you think technology is changing the nature of customer service and service
offerings? Provide an example to support your opinion.
Grand Canyon AMP 425 Week 4 Assignment
Differentiating Between Services and Goods
Details:
Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.Prepare this
assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.You are
required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Grand Canyon AMP 425 Week 5 Discussion 1
What are three brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
Grand Canyon AMP 425 Week 5 Discussion 2
Describe what is meant by product mix and provide examples from a Fortune 500 company.
Grand Canyon AMP 425 Week 5 Assignment Rebranding Strategy
Details:
This is a Collaborative Learning Community (CLC) assignment.The instructor will assign you to a group at the beginning of Module 5.As a group, identify one current struggling consumer product.Create a
10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.Presentation must include a new name, changes in packaging, the price point, product
position, advertising strategy, a distribution method, and improvements in design or quality.
While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and  expectations for successful completion of the assignment.You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week 6 Discussion 1
What are the characteristics of marketing channels? What three factors should be considered
when designing one?
Grand Canyon AMP 425 Week 6 Discussion 2
What are the benefits of multiple marketing channels? Are there any disadvantages?
Grand Canyon AMP 425 Week 6 Assignment
Marketing and Distribution Channel Letter
Details:
This assignment challenges the student to think creatively.The deliverable is a single-page letter addressed to a hypothetical website development company.Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.Your firm has
agreed to hire a professional website development company to market your product. The website developer needs the following information:
1.         A brief description of the product
2.         A description of the market channels
3.         A description of the distribution channels
APA format is not required, but solid academic writing is expected.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Grand Canyon AMP 425 Week 7 Discussion 1
Define and describe the elements and potential benefits of integrated marketing communication (IMC).
Grand Canyon AMP 425 Week 7 Discussion 2
Describe what is meant by a flat organizational structure. How would you flatten your organization?
Grand Canyon AMP 425 Week 7 Assignment
Details:
This is a Collaborative Learning Community (CLC) assignment.The instructor will assign you to a group at the beginning of Module 7.In your group, create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting.The campaign must be presented in the form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.Prepare this
assignment according to the APA guidelines found in the APA Style Guide,located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are not
required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week 8 Discussion 1
Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?
Grand Canyon AMP 425 Week 8 Discussion 2
At what point does entertainment end and marketing begin? Why did you draw the line there?

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